70 East 200 N. #2, Cedar City, UT
15 South 100 E., Beaver, UT

Designer Frames

Choosing the Right Frames

Eyeglasses are a reflection of your personality and personal style. At Eye Town, our highly trained, knowledgeable and friendly vision experts will work with you to help choose the frames that suit you best. That means that you can be sure that you're getting the very best lenses that not only meet your aesthetic, lifestyle and visual requirements, but also complement your appearance. Another factor that can play an important role in choosing the right pair of eyeglasses is the shape of your face.

For instance, if you have a circular face, you should look for frames that add distinction, not emphasize, the round curves of the face. We encourage you to learn more about which styles of frames compliment various face shapes during a consultation with one of our frames stylists.

Select Your Frames

At EyeTown, we carry a very wide variety of designer frames to suit every style, personality and budget. Below are just some of the brands and frames that we carry in our boutique. If there is a specific designer frame that you are looking for, please call and speak to one of our frames experts and we will be more than happy to special order it for you.


A heart shaped face is exactly what it sounds like: it has the shape of a heart. The cheek area is slightly wider than the hairline and then drops into a pointed chin. The best frames for heart shaped faces are those that are wider at the bottom (oval and round shape), light colored and rimless.

Round Eye
Club Master
Ful Vue

We also carry photocromic lenses, which offer protection from bright light whether you are inside or out by automatically adjusting to light levels and ensuring protection from the harmful rays of the sun.